World of Warcraft Loses More Subscribers

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We all know that Activision’s rolling in the money. However, one of their most popular franchises, World of Warcraft, is seeing a rapid decline in subscribers. Activision Blizzard announced that World of Warcraft has 7.7 million subscribers at the moment. This is down from 8.3 million subscribers the game had in its last quarter.

With the loss of 600,000 subscribers in the past three months, this brings the number of paid accounts on World of Warcraft to a relatively low figure compared to previous years. This is the lowest subscriber count since before the first expansion released (!), The Burning Crusade, all the way back in 2007.

With a peak of over 12 million subscribers in 2010, World of Warcraft has continued to lose a substantial amount of users since. This may be due to competition with other games, some of which are free-to-play titles. What does the future hold for World of Warcraft? Nobody knows, but it will be interesting to see how Activision Blizzard will respond.