Xbox One “Invitation” Ad
Weâ€™ve all been talking about the â€˜console warsâ€™ for some time now.Â Since June, there has been a lot of criticism over the next gen consoles and where they stand in comparison.Â However, we havenâ€™t seen many ads other than the ones presented that E3 giving a general overview of the consolesâ€™ features.Â Today, Microsoft released their first major ad for the Xbox One.Â That is, itâ€™s the first major ad that focuses on the console as for gaming along with general entertainment, not just NFL.Â The ad is call, â€œXbox One: Invitation.â€
The ad shows a couple of gamers at work, at a soccer (football) game, and studying in a library.Â They are then greeted by a character from a future-release title, inviting him/her to join them.Â Microsoft is trying to show that itâ€™s not just a gadget for your TV but is also a gaming console.Â They did put in their obligatory â€œSkype call while watching TVâ€ moment, though.Â The focus of the commercial is on Ryse: Son of Rome, Titanfall, Forza Motorsport 5, and Dead Rising 3 though.
This new commercial is reportedly going to be the kick off to a $100 million ad campaign, which is rumored to start during this weekendâ€™s Sunday Night Football.Â The general manager of consumer marketing, Robert Matthews, released this statement with the new ad campaign,
â€œTo celebrate the launch of Xbox One we have designed one of our most integrated and comprehensive global campaigns ever. Â The campaign is a celebration of our fans â€“ an invitation to a new generation of games and entertainment.Â And it showcases experiences that only Xbox One can deliverâ€
This is alongside Xbox Oneâ€™s 75 major U.S City Tour where the console will be showcased for a hands-on experience before the release.Â Microsoft tripped out of the gate during E3 and has a ways to go before it catches up to Sonyâ€™s PS4 in terms of sales and gamer respect.Â Letâ€™s hope this campaign does the trick.